FAQ

We are an AI product company based in Singapore. Our core product is Arti — an AI orchestrator that lets businesses describe any workflow in plain language and have it assembled, configured, and running automatically. Alongside the core product, we design and build custom orchestration for industries that need something more tailored. We are not a development agency. We are a product team that also builds for others, and that distinction shapes everything about how we work.

Arti is our AI orchestration layer. You describe a workflow — a sales funnel, a front-office setup, a customer support flow, a lead generation process — in a short conversation. Arti asks a few clarifying questions, then assembles the flow from a set of connected tools and sub-agents, each handling a specific task. You review the proposed flow, adjust any configuration, and confirm. From there, Arti monitors the flow as it runs, with every agent reporting back in real time. If something is missing from the flow, we either suggest a third-party integration or build the missing piece ourselves.

The orchestrator is built on products we have designed and operate ourselves. QuikWit handles AI-powered chat and lead capture across web and WhatsApp. Zentring runs autonomous inbound and outbound calls — answering, qualifying, routing, and following up without a human in the loop. Calendar and Gmail integrations handle scheduling and confirmation flows. These are not third-party plugins. They are tools we built for exactly this kind of orchestration, which means they are designed to work together from the ground up.

Not yet. Right now, every flow is reviewed and configured by our team before it goes live. We work closely with early clients to make sure the setup is right for their specific context — the right tools, the right routing logic, the right messaging. Think of it as early access with a human in the loop. The self-serve product, where you configure and launch flows entirely on your own, is what we are actively building toward.

Those tools require you to understand the structure of a workflow before you can build it. You pick triggers, connect nodes, and configure each step manually — which means you need to know what you want before you start. Arti begins from a plain-language description and works out the structure for you. The agents inside each step are also more capable than simple triggers: they make decisions, personalise content based on context, and coordinate across systems in real time rather than just passing data from A to B.

Yes. Alongside the core orchestrator, we design and build industry-specific flows for clients who need something beyond what a general tool can offer. A clinic with complex appointment routing and EHR touchpoints. A B2B sales team with a multi-stage qualification and follow-up process. A hospitality business that needs a fully automated front office. These are not separate bespoke builds from scratch — they are custom configurations and extensions built on the same orchestration architecture as Arti. That means faster delivery, more reliability, and a shared foundation that improves as the product improves.

Any workflow where the steps are defined, the logic is repeatable, and the goal is coordination across tools or people. Sales funnels — capturing leads, qualifying them, routing hot leads to calls and cold leads to nurture sequences. Front-office operations — answering calls and messages, booking appointments, sending confirmations. Customer support — handling common queries, escalating where needed, logging outcomes. Lead generation — identifying prospects, reaching out, tracking responses. If you can describe it in a conversation, Arti can start building it.

Business owners and operators in Southeast Asia who want AI handling real workflows — not a chatbot sitting on a webpage. Our early clients are in sales, professional services, healthcare, real estate, and hospitality. What they share is this: they are running teams, they have repetitive coordination happening every day, and they want that coordination to happen automatically without hiring more people to manage it.

The products powering the orchestrator — QuikWit, Zentring, Klear, Nestly, Propell, and Hello Kisan — were all built internally before becoming orchestrator components. QuikWit is an AI chatbot and lead capture tool for SMEs. Zentring is a fully autonomous AI calling agent for inbound and outbound. Klear handles GST-compliant expense management for Singapore businesses. Nestly manages rental portfolios for property agents. Propell is an AI coordination platform for real estate buyers' agents. Hello Kisan is an agricultural intelligence platform for smallholder farmers in India. Two more products are in scoping: MedAI EHR (AI-enabled electronic health records) and FlowCore AI (AI-enabled pump selection, built as a modern alternative to SPAIX).

Completely. Everything you share with us — your workflows, business logic, customer data, and configuration details — is treated as strictly confidential. We sign NDAs on request, and we have operated under NDA on multiple client engagements. What you share does not leave our team.

Data processed by the orchestrator — lead information, call transcripts, booking details — is handled according to the data agreements in place for each integration. We do not use your business data to train models or share it with third parties. If your business operates under specific data residency or compliance requirements, raise them early and we will design the setup accordingly.

Yes. Some of our most interesting early clients have been pre-revenue or early-stage businesses that want to build operational automation into the company from day one rather than retrofit it later. We evaluate fit on the strength of the problem and the clarity of the workflow — not on how long the business has been running. If the workflow is real and the goal is clear, we can work with it.

For a well-defined, single-purpose flow — a lead capture and qualification sequence, a front-office setup for a clinic — we can typically have something running within two to three weeks. More complex flows with custom integrations or industry-specific logic take longer. We will give you a realistic timeline after the initial conversation, not an optimistic one.

For early access clients, pricing is based on the scope of the flow and the integrations required. We quote a fixed setup fee before work starts, so you know exactly what you are getting before we begin. Ongoing costs depend on usage and the tools involved. There are no retainers for retainer's sake and no surprise invoices once a flow is live. We will walk you through the numbers clearly at the start.

The Overwatcher — the monitoring layer built into the orchestrator — tracks every agent in the flow in real time and flags anything that needs attention. On our side, we monitor performance and reach out if something looks off. Most clients also want to adjust flows over time: new routing rules, updated scripts, additional tools added in. We support that on an ongoing basis. Workflows are not set-and-forget systems. They improve with use.

Yes, and that is the expectation. You can request changes through us — update a call script, change routing logic, add a new step — and we will implement and test them before pushing the update live. In the self-serve version of the product we are building, you will be able to do this directly. For now, we handle the changes on your behalf.

Email us at partnership@artidev.ai. Describe the workflow you want to automate and we will take it from there. Real people read and respond to every message.